Copy Catalyst 
1:1 Copy Coaching Program

"YES, I Want to Break Through Self-Limiting Beliefs About Writing My Own Copy And Launch With Confidence That My Offer Will Convert."

"Forget About Hiring or Becoming A Copywriter — Let’s Extract The Persuasive Sales Copy That’s Already Inside Your Head"

Here's What We'll Be Doing Together...

  • ​Turn your copy into that high-octane, persuasive, money-making beast you know it can be - anyone can slap words on a page, but your copy needs to do 3 things:  CALL your audience out by name, HOOK them with curiosity, and SELL them the results. Also, I've been told I write copy that "punches you in the face," so I can help you do that too. Or not...we can also gently massage it into peoples' eyeholes.
  • ​Tell a great story that builds a strong connection with your audience and tribe - look, the storytelling masters like Chris Haddad (who I've studied with), will all tell you this--stories SELL. Why? They create an emotional connection, draw in your tribe, and entertain...pure and simple. You've already lived this, you have the stories...together we'll extract your best them and figure out how to weave them into your copy so flawlessly, they won't just STOP their scroll...they'll stop, slap themselves, and pull out their credit cards. 
  • ​Take you from boooooorrriiiiiing to spell-binding - there's WAY too much generic, hella hypey, bro marketing copy out there. Nobody likes that shit...or at least it's been done to death. No one really enjoys self-editing (I know I don't), but I have a simple 3-step process that helps you get rid of "filler copy and BS fluff" and makes your points super-clear while seducing your prospects like the savage you are.
  • ​Extract YOUR voice so you can weed out the haters and lure in your soulmate buyers - maybe this type of branding speak makes you shudder, but we're not here to make you a product. You have a voice and a unique personality...but not everyone knows how to show that off with the written word. I do...I've' even taken over peoples' email lists and written as them so seamlessly they can't even tell they didn't write it! I'll make sure that voice of YOU rings clear and true through the whole thing.
  • ​Give you my undivided attention for however long you're in my copy web - there's a reason I'm not gonna take on more than 5 people a month. Anymore than that and I'd be stretching myself too thin, which means you're not gonna get the best of my word wizardry. I want to make sure you get my undivided attention so I can overdeliver like a BAUCE.
  • ​Plus some added goodies that I'll be custom-creating for you along the way - think templates, checklists, and frameworks that will serve as great reminders of what to do the next time you write copy on your own. 
I'll be over here scheming about how I'm gonna flip your whole script...>>>
Reserve Your Spot Today!

**Spaces will fill up quick--I
only take on 5 a month!**

Copy Catalyst is only $1000/mo, and I  open just 5 spots so you get my full attention.

Item
Price
$1000
$297

OFFER CATALYST ($297): Before you can get into perfecting your offer copy and refining your messaging, you MUST make sure your offer is relevant, clearly defined, and solves a problem for your ideal customers. In one Zoom working session, I'll go through your offer with a fine-toothed comb, clearly explain what to change and why, and make sure it hits all the points that I KNOW make a winning offer...after working with dozens of clients, big name entrepreneurs, and offer owners on their funnels and copy.

Get the Insider Secrets For How to Write In-Demand Copy That Converts

Six-Figure Direct Response Copywriter Heidi Anspaugh Reveals Her Secrets...

After three years in the trenches writing copy in all the big niches (Health, Wealth & Personal Development), and being a copy coach in two different business coaching programs, Heidi has refined the art of writing copy that HOOKS people right out the gate and has worked with some big names including:
  • Stefan Georgi, considered by many to the "the world's best copywriter" - rewrote his lead for Mike Geary's "Diabetes Fix" offer
  • Jeff Lerner, Founder and CEO of ENTRE Institute (getting copy chiefed by Jon Benson, Inventor of the VSL)
  • Clickfunnels and Russell Brunson (writing ads and emails for many of their products)
  • ​Tommy Chong CBD - I am their only email copywriter currently and write weekly emails in the voice of Tommy Chong

    I've been able to help these clients come up with unique angles to sell their products, and use the skill of "copy ventriloquism" to match their voice perfectly.
Heidi is also a member of some high-level masterminds, getting coached and copy chiefed on a weekly basis while learning what is actually working in the world of direct response copy TODAY.

These include:
- Copy Accelerator Lite (where I get coaching from Justin Goff, Stefan Georgi, Ning Li, Pauline Longdon, Michael Rochin, and others)
- Ian Stanley's Wolfpack (one of the most successful and highest-earning copywriters today shares his secrets for generating almost passive income and also gives business strategy and copy feedback 
- Troy Ericson's Email Secrets Mastermind (learning about email list management, copywriting and deliverability from someone who took his email copywriting business from $30K to $300K in less than a year)
What Direct Response clients and Copy Coaching Students Are Saying about me...

Steve Gunn

Valkryie Partners/Tommy Chong CBD

My partner came into my office today and we had the following exchange:
 'Just paid an invoice to someone called Cipher something...'
'Yeah, that's Heidi... The new writer who's helping us with the Tommy emails.'
'Cool. When does she start?'
'She wrote the last 2 emails.'
'Including yesterday's?'
'Uh huh...'
'I read it start to finish and had no idea you didn't write it.'
If you ever need a writer that can just NAIL a spokesperson's voice in your copy (on the first try, no less...), consider this your official notice.

Cory Carter

Founder of Profits From Podcasts

“I have a website that had barely been converting for over a year and after a few months working with Heidi, we are up over 100% these last two months. The best part about Heidi’s process is it has helped me learn what to do during the next website and offer I build. I now have the tools necessary to repeat this process over and over! If you get the chance, work with Heidi!”

Jon Benson

Inventor of the VSL and Founder of CopyPro.ai

"Heidi and I worked together on several projects for Entre Institute. Her creative ideas were often bold and on-point. I believe she can fulfill one of the most important aspects of copywriting, and one that is often overlooked: creative brainstorming with clients and writers. Taking ideas and making them better!"

Stefan Georgi

Founder of Copy Accelerator, The RMBC Method 

On the new lead I wrote to beat his Diabetes Fix control: "I'm definitely impressed with your writing and think you have a ton of talent. The big thing I liked was the new story and the way you captured a lot of the market's pain points and headaches around diabetes."

Heather Wylde Smith

Ethical Sales Coach

“Heidi, I just wanted to thank you for all the great help with my copy and sales posts! You instantly 'get' where I"m coming rom so that your suggestions are not only brilliant, but completely on brand for me. So few people can do that! you are a MASTER at seeing what I'm trying to say and making the necessary changes to make the meaning more clear AND more enticing to my audience. Seriously, you've changed my marketing for the better and I appreciate you so very much. THANK YOU!”
What Direct Response Clients And Copy Coaching Students Are Saying About Me...

Steve Gunn

Valkyrie Partners/Tommy Chong CBD

"My partner came into my office today and we had the following exchange:
 'Just paid an invoice to someone called Cipher something...'
'Yeah, that's Heidi... The new writer who's helping us with the Tommy emails.'
'Cool. When does she start?'
'She wrote the last 2 emails.'
'Including yesterday's?'
'Uh huh...'
'I read it start to finish and had no idea you didn't write it.'
If you ever need a writer that can just NAIL a spokesperson's voice in your copy (on the first try, no less...), consider this your official notice."

Cory Carter

Founder of Profits From Podcasts

“I have a website that had barely been converting for over a year and after a few months working with Heidi, we are up over 100% these last two months. The best part about Heidi’s process is it has helped me learn what to do during the next website and offer I build. I now have the tools necessary to repeat this process over and over! If you get the chance, work with Heidi!”

Jon Benson

Inventor of the VSL and Founder of CopyPro.ai

"Heidi has a unique way of thinking and her ideas are strong. As Copy Chief for ENTRE, I worked with Heidi on VSL intros and ad copy and she was able to come up with unique angles consistently and implement revisions quickly."

Stefan Georgi

Founder of Copy Accelerator, The RMBC Method 

On the new lead I wrote to beat his Diabetes Fix control: "Overall you did a great job with this! I'm definitely impressed with your writing and think you have a ton of talent. A lot of my edits were just for flow, and decreasing the reading grade level. The big thing I liked was the new story and the way you captured a lot of the market's pain points and headaches around diabetes."

Heather Wylde Smith

Ethical Sales Coach

“Heidi, I just wanted to thank you for all the great help with my copy and sales posts! You instantly 'get' where I"m coming rom so that your suggestions are not only brilliant, but completely on brand for me. So few people can do that! you are a MASTER at seeing what I'm trying to say and making the necessary changes to make the meaning more clear AND more enticing to my audience. Seriously, you've changed my marketing for the better and I appreciate you so very much. THANK YOU!”
Don't miss out - spaces are limited to 5 per month so grab your spot now!

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